“Now, the boys and girls up in marketing all know that advertisements and commercials don’t sell products. Advertisements and commercials sell what? Sex and gender! That’s right! And sex and gender sell what? The products? Very good! Sex, because it’s sex. And once you’ve had great sex, well, you’re going to want some more. And if you’ve never had great sex, you’ll buy anything hoping to get some. But gender—that’s another can of worms. That’s a different kettle of fish. That’s another pea in a different pod. Simply put, once you buy gender, you’ll buy anything in order to keep it. You’ll buy anything. So—the boys and girls up in marketing have come up with the ultimate marketing strategy. We’re not going to sell you any products tonight, no we’re going to sell you gender. And you want to buy it.
You want to buy gender because you want to relieve the nagging feeling that you’re not quite a man, not quite a woman.”
Doc Grinder speaking in the play Hidden: a Gender by Kate Bornstein, from Gender Outlaw, page 173.